Financial Branding

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02 Nov IFA Branding – Are You Stuck With Blue? (1 min)

Everybody knows that different colours elicit particular emotions from the viewer. Colours carry their own specific connotations, and will therefore impact audiences in specific ways. This is exploited by different companies and brands to produce a desired response from their target market and customers. IFAs are no...

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why

24 Aug Branding For IFAs: Lessons From Simon Sinek’s “Start With Why” (2 mins)

How do financial advisers typically communicate their brand? The gist of it usually goes something like this: "We have some of the most experienced financial advisers in town, with outstanding qualifications and expertise in pensions, protection, mortgages and more. They're friendly, knowledgable, and able to provide sound...

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