Financial Branding

Parrots on a perch, illustrating distinct financial branding

18 Oct 5 Must-Haves For Effective Financial Branding

  Your financial branding strategy is your plan, including long-term goals, which define your business's character and distinguish it from the competition. Branding, in this sense, will influence all aspects of your business. It touches the needs of your target audience, competitive environments and client emotions. A brand...

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Financial branding for CleverAdviser

02 Nov IFA Branding – Are You Stuck With Blue? (1 min)

Everybody knows that different colours elicit particular emotions from the viewer. Colours carry their own specific connotations, and will therefore impact audiences in specific ways. This is exploited by different companies and brands to produce a desired response from their target market and customers. IFAs are no...

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