Financial SEO

business pocket planner and pen ready to note an appointment

14 Dec Why Financial Marketing Typically Fails: The Importance of OST (1 min)

This year alone, I've met and spoken with dozens of financial advisers who claim that their financial marketing isn't working. Often they are looking for that "silver bullet," that magical marketing method, which will reach their target market and bring in the sales. Is it email marketing?...

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16 Nov Financial Marketing: 3 Tips For IFAs To Stay Ahead In 2016

The financial marketing landscape for IFAs is changing. More and more IFAs are now, rightly, recognising the value of creating content online to market themselves to prospective clients. The problem is, content marketing has now become the norm across business sectors and industries. As such, finally, what...

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05 Nov LinkedIn For IFAs: 6 Ways to Impress Through Financial Copywriting (3 mins)

If you're one of those IFAs not active on social media, then bluntly, you're shooting yourself in the foot. Social media activity signals that you're moving with the times, and not stuck in a bygone era; unable to connect with ordinary people. It also provides a valuable means...

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24 Jun Financial SEO: When and How Often?

One of the ironies is that even the most astute financial professionals are rarely well versed in terms of search engine optimisation and effective online exposure techniques. Otherwise simply known as SEO, knowing how to place the proper keywords in their proper places is...

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