12 Aug Logo Design: The End of the “Cookie Cutter” Era
For a moment, envision the logos of any competitors that you have have within the financial sector. Do any other them have qualities that allow them to stand out in your mind’s eye? Are other so trite and bland that you wonder if they were created from standard template? It is likely that a a few will fall into each category. Still, what makes a good and memorable logo? While we can indeed examine the different visual factors that are involved, we should also remember that the approach during the design process is absolutely critical, for it is this aspect while will ultimately determine the efficacy of your branding. So, it is clear that the design process needs to be approached from the ground up. Is there any way to accomplish this without getting bogged down along the way? Let us examine one of the best methods to design what will be a unique and memorable financial logo.
Your Brief and the Research
Take a considerable amount of time to brainstorm and come up with a paragraph that adequately describes your core mission and your overall goals. What financial sectors do you specialise in? What is your client base? Do you wish to focus more upon tradition or innovation? These are some of the questions that should be addressed.
Next, take a look at your competitors. Examine both the successful companies and those which are struggling. In each category, does their logo play a significant role? Have they updated their logo recently? This research will afford you the insight to begin to understand which approaches work and which should be left behind.
The Power of the Pencil
While there is often a proclivity to employ software platforms to design a concept, place these programs aside and stick with the traditional pencil and paper. You will not be constrained by any parameters and your mind will be free to follow any concept (no matter how outlandish) you may come across. Do not discard any material, for it may come in useful at a later date. After you have graphically illustrated the design that you wish, sit back and reflect a bit. What may seem appropriate at one occasion could appear irrelevant at another. Have a friend or industry expert examine the design and ask for feedback; after all, it is the third-party opinion that is ultimately the most important variable to address.
It is best to choose a few of your favourite designs, as this will allow more leeway when choosing the finished product. In fact, it is often the case that two disparate concepts are combined to create a staggeringly original final product. Also, recall that some of the best logos were created by an entire design team as opposed to being the brainchild of a single individual. So, never shy away from advice, help or even the occasional bit of criticism. By embracing these design principles, your financial logo will be effective and accurately mirror the core values of your company.