Here is a question for you – would you trust a financial business that had a very basic website design that was clearly put together by someone with little knowledge of business?
You probably don’t even have to think too hard to find the answer to that question. Every single reputable and successful financial business has a strong and professional website. If you own a business in this field you can’t underestimate the power your website will have to make or break you.
Of course a good financial website design doesn’t just apply to brand new businesses that are just getting started in the field. A website that looked brand new and shiny a few years ago could well look very dated now. If you take a look at older website designs for lots of well known businesses you will laugh at how dated and basic some of them look. Things have to move with the times and that means having a website your clients can trust.
And there is the most important word of all – trust. How successful would you be in running a financial business that does not foster trust with the people who come across it? You may still get some clients but your business would certainly not develop in the same way it would if you had trust.
Trust can be developed in many ways of course, but it would be unwise to shy away from the importance of a proper and professionally designed website. Your site may well be the first glimpse someone has of your business. If they don’t like what they see they will disappear onto another rival site in no time at all. However if they do like it they may consider getting in touch with you to find out more about your business.
This is the difference that a good financial website design can make to your business. If you already have a website, take a good look at it today. Is it achieving everything for you that you want to achieve? Are you getting the results you want or are people arriving and leaving in fairly quick succession without interacting with your business?
If you know in your heart your website is making your business suffer, perhaps it is time to make some changes. Promoting your business would become far easier in many ways if you had an up to date website that was professionally designed with you and your business in mind. Many people stall at the thought of paying out for a new website but if you turn this on its head and think of it as an investment instead, you may well realise how cost effective a process it is. This is your shop front – the one people will see when they search for a business similar to yours online. If you want to make sure they find you instead of your nearest competition, a new website could help make sure this happens.
