There is a fine balance between making sure a website has everything the visitor could want, and overdesigning it to the point of being too complicated. That’s why many financial service firms take the easy decision of hiring a company to provide them with their financial web design. It’s the easiest way to make sure the finished product does everything the website owner wants it to do, without being too overproduced.
Does your website have a single aim?
Most good websites have one aim, and this is usually to encourage the visitor to buy a product or service, or perhaps to contact the website owner for more information. In your case, because you work as a financial adviser, your aim would probably be to get people to contact you to get more information on the services you offer.
The good news is that when you hire a team to provide you with a new financial website design, they’ll make sure your entire website is geared up to this prime aim. Every page, every feature and every segment of the design will focus on this. In turn you should see an improvement in the results you get from your website.
How does complexity harm your website?
If you have ever thought of designing your own website, you’ve probably fallen for the idea of making things too involved. It might seem like a good idea to include as much content as possible if it is related to your business. However, think of it from your customer’s point of view rather than yours. As an IFA, you know everything there is to know about the business. As a potential customer, you may know very little. Thus too much information on the website – especially if you try to achieve too much with it – can be confusing and detract from actually making a sale or getting a new client.
Resisting the temptation to include too much on each page can be difficult. This is why lots of people resist the temptation to design their own website. It is far easier to get the pros to create a website that will appeal to your specific audience than it is to try and figure out how to achieve the best results on your own.
So in answer to the question posed in the title, yes – your website can indeed be incredibly complex and very confusing as a result. Sometimes less really can be more, and this is one of those situations. Invest in a professionally designed website with a solid financial web design as its framework. You will be surprised how much better your website will perform when compared to your current one.
If you’re still not convinced, take a look at some of your competitors’ websites. You’ll soon see which ones are easy to browse round and which draw you in with their subtle design techniques. More importantly, you’ll see which ones don’t work – and send their traffic elsewhere.
