CreativeAdviser were asked to develop the Cavendish Medical brand which blended its heritage with a contemporary identity; whilst clearly conveying its mission, values, and services.
We achieved this, firstly, through a thorough analysis on the history of the company name; which is derived from the marriage between Lady Cavendish and Lord Edward Harley. The family crest, for instance, featured a stag; which developed into a powerful device for the branding.
The historic feel was then off-set with a contemporary font for the company name; making their firm appear not only rooted and established, but also warm and approachable.
Our final solutions for Cavendish Medical included designing signage, printing marketing collateral, and a new website; the latter featuring an innovative art review section, where clients could post reviews of shows they had seen in London, or talk about their charity work. This gave a much more personal touch to Cavendish’s brand, and has added brand equity through the fostering of community and brand loyalty amongst their clients.