Cavendish Medical

Cavendish Medical ifa website Cavendish Medical financial website

About This Project

Cavendish Medical are a distinguished financial planning firm offering specialist solutions to senior medical professionals. However, they didn’t feel their branding effectively communicated that fact to potential new clients.

CreativeAdviser were asked to develop the Cavendish Medical brand which blended its heritage with a contemporary identity; whilst clearly conveying its mission, values, and services.

We achieved this, firstly, through a thorough analysis on the history of the company name; which is derived from the marriage between Lady Cavendish and Lord Edward Harley. The family crest, for instance, featured a stag; which developed into a powerful device for the branding.

The historic feel was then off-set with a contemporary font for the company name; making their firm appear not only rooted and established, but also warm and approachable.

Our final solutions for Cavendish Medical included designing signage, printing marketing collateral, and a new website; the latter featuring an innovative art review section, where clients could post reviews of shows they had seen in London, or talk about their charity work. This gave a much more personal touch to Cavendish’s brand, and has added brand equity through the fostering of community and brand loyalty amongst their clients.

Category
Graphic Design, Logo & Branding, Marketing, Website Design