New Vision needed a powerful brand when they approached CreativeAdviser; one which clearly conveyed their message, identity and values. We settled on bright, strong colours to evoke feelings of energy, endurance and positivity; all feelings they seek to cultivate with their clients.
We a used fresh, clean font for the New Vision logo together with a vibrant orange used to convey a vitalising effect; much like the effect they have on their clients investments.
We incorporated a circle snap shot of lively lines to represent the lively cycle of life which affects the way we use our money. It was also important to communicate the holistic nature of New Vision’s financial and management services. This informed our choice of imagery for the branding, which included images of nature, sports, and other cosmopolitan visuals on their website and marketing materials.