Sterling Trade Finance

Sterling homepage, ifa websites

About This Project

Sterling Trade Finance offers trade and invoice finance products across the SMEs in the UK enterprise market. CreativeAdviser were approached to refresh their logo and website in a way that would enhance the trust, loyalty and user-experience of their clients and prospects.

The design of the sailed ship in Sterling’s logo was chosen to reflect the international nature of Sterling’s business; whilst communicating a sense of entrepreneurialism and financial exploration. The blue, white and grey colour scheme also psychologically tied the maritime theme with the values of professionalism, efficiency and communication which are so vital to Sterling’s business.

The website included a corporate login for Sterling’s clients, as well as a bespoke contact form where prospective clients could register their requests for Sterling’s specialist finance solutions. These, coupled with targeted Calls-to-Action on different webpages, ensure that Sterling’s website doesn’t merely act as an attractive information-hub for their company; it also serves as a lead-generating machine, and a portal for managing client satisfaction.

Logo & Branding, Marketing, Website Design