Firms with social impact investment rely on them to exhibit their investments. For this reason, CreativeAdviser created a website for Worthstone which allows their users to login and receive exclusive, relevant information and resources.
CreativeAdviser were also approached by Worthstone to execute their branding process. It was crucial that the brand communicated Worthstone’s expertise and reliability when handling sensitive investments. For this reason, we used a granite background to symbolise Worthstone as rock-solid foundation of investment; using dark greys and blacks to communicate security, stability, character and authority.
This branding process then informed our design of the Worthstone’s minimalist logo, and also their marketing provisions including leaflets, brochures and exhibition material. In addition to this, we created a video highlighting for Worthstone the impact of different types of investment. This was incorporated into the website to promote user engagement and balance the formal aspect of Worthstone’s brand with a more personal, approachable impression.