A financial logo is much more than just the name of your company. A good financial logo stands the test of time. It leaves a lasting impression in people’s minds. Just spelling out the letters of your company’s name could never achieve as much as a good logo.
In people’s minds, a financial logo comes to stand for the company itself. Those letters, images and colours encapsulate a firm’s values and brand. A logo is a shorthand way of referring to your company. You can extract value from your financial logo in all your communications with the outside world – on email, website, stationery, business cards, event banners and signage.
Creating a good first impression
A good financial logo can convey more than mere words ever could. Consider the CNN logo. It shows three interconnected letters linked by a cable or thread, perfect for a business whose initials stand for Cable News Network. The sight of the wire running through those three letters is enough to tell even those who’ve never heard of CNN that this business thrives on connection, immediacy and communication.
A good logo can implant several messages in people’s minds. Amazon’s logo deploys an arrow underneath pointing from the “A” to the “Z”. The arrow not only suggests the range of products (from “A” to “Z”) that Amazon can offer, it also hints at the delivery system ferrying those goods from a warehouse direct to your home and gives the suggestion of a smile. Amazon wants customers to know it prides itself on friendly customer service. Agricultural machinery firm John Deere’s logo portrays a different set of values appropriate to a business operating in its particular industry. The logo shows a running deer in a rounded square background along with the name of the company’s founder. The animal’s presence in the logo reinforces the firm’s connection to the countryside, plays on the founder’s name and gives a hint of market leadership. Using an animal as nimble as a deer implies that little can slow down the company’s rapid growth.
A financial logo that plays to the strengths of your company
The copyright logo © is another example of the power contained in logos. It has become so widely used that keyboards have carried the symbol for decades. One tap of the keyboard states that the writer retains rights to their work. Consider also the radio waves in a square that identify an RSS feed.
Working with you, we can design a financial logo that plays to the strengths of your company. Choice of shapes and colours for your logo can influence how you come across to clients. We can advise on the most suitable approach, depending on how friendly or formal, bold or traditional you want to appear.
Reflecting your vision and values
As a financial firm, it’s likely you’ll want to stress that you are honest, professional people. We can advise on the colours, shapes and fonts for creating a financial logo to convey those values. Orange portrays happiness or pride; black suggests boldness and permanence while green ties into organic values.
Choosing light blue conveys a firm’s reliability, as IBM has found to its success. Horizontal stripes on the lettering of the blue IBM logo hint at the company’s streamlined IT delivery business.
A rectangular structure is suitable for conveying a corporate approach. In contrast, a circle-shaped logo creates a friendly image that might be suitable if you wish to emphasise your accessibility. Consider the success of Starbucks Coffee, now the world’s most famous coffee brand thanks in part to its mermaid logo encased in a circle.
As well as advising on shape, we can help with the most suitable fonts for your financial logo. Maybe you like the idea of a caps-locked text similar to the one used by Starbucks. This type of font is simple and stylish, capable of attracting people of all ages. Whatever your financial logo needs, we can help you create the shorthand message you want to send.