Why financial logos matter
Financial logos may not be as famous as other icons, (thinking here of golden arches, rainbow-coloured apples and tick marks on sports apparel). But they remain as vital in finance as anywhere else.
A black horse cantering across a field is identifiable with Lloyds Banking; just as red-and-white geometry tells you we are dealing with HSBC and a red triangle proclaims Nat West. All these logos give a public identity to financial firms, lodging their owners in the minds of target customers.
Giving yourself an identity
A logo forms the visual identity of all firms, including financial ones. A logo might sound intangible, yet without logos, how would we distinguish between different brands? Without a well-designed logo, how would we remember the company that offers the best mortgage rates? Or the one that sorted out a good loan for us years back? Financial logos prevent firms being amorphous and forgettable in the public’s mind. They personalise firms and make us warm towards them.
Logos shape how the public feels about your business. Never under-estimate the power of logos. Just look at a BMW logo to appreciate the strength of its message (power, wealth, prestige) to actual and potential customers. Three tiny letters above a blue and white circle. Yet those letters deliver a promise to the customer of so much more.
Getting the right logo for your firm is vital. A logo forms the basis for how people judge you. A logo is the most visible sign of any corporate (small or large) to its target market. A well-designed logo is an essential part of your company’s overall marketing strategy. People will probably remember your logo long after they have forgotten (sorry about this) the contents of any mass mail-out you may have sent them. The next time they spot that same logo, they may subliminally remember that you have already made the effort to contact them.
Do you want to project a cost-efficient, cheerful image to the public? Choosing a logo that projects those friendly and affordable qualities will be an important part of your marketing. Not for nothing do the budget holiday companies incorporate suns into their logos. They want you to associate them with the pleasure of sunshine, chillaxing on a hot beach, away from the stresses of work. We can help you by designing the logo that’s right for your firm. Working with you, we will generate the right associations in your public’s minds.
Projecting the right image
Are you serving an exclusive niche market? Discretion, long-standing and subtlety must be conveyed through your logo. You might want your logo to convey longevity, tradition and good taste. Or then again, perhaps your services revolve around flexibility or comparisons. We can design the symbol that best reflects your business and projects the right image. No matter what kind of business you run, you will naturally expect your logo to tell people that you are efficient, honest and professional.
Professionally designed financial logos
Whatever your needs, we can design a new financial logo for you that will act as the “face” of your company, drawing on our skills to convey messages subliminally. After we create this corporate image you then have a shorthand way of referring to your company in advertising and marketing materials. A company’s logo echoes the fonts, colours and design choices used elsewhere in your business marketing materials, reminding customers why they have chosen to do business with you. A logo really is a business asset, just as much as your staff or other operations. It makes sense to treat its design just as seriously as any other part of your business.