You offer top financial advice. You know that. And we know that too. After all, it’s your business, your livelihood, what you do. Our IFA marketing solutions make sure other people know how good your financial advice is too.
You run a solid, professional operation. And so it follows that you need solid, professional marketing. IFA marketing has never offered more opportunities, with so many potential customers browsing the net. But you need professional help to maximise those opportunities. This is no longer a game for amateurs.
If you want to spread the word about your IFA firm, you need marketing tailored specially to independent financial advisers (IFAs). This is where we can help. CreativeAdviser offers flexible marketing support ranging from formulating your strategy and creating a brand, through to implementation. We follow the fast-evolving world of internet marketing so we can give your IFA practice the right business profile.
Our financial services experience enables us to create successful IFA marketing campaigns; ones that will convey the values, beliefs and culture of your practice to a wide audience. We’ll work with you to agree the keywords – financial advice, personal finance, savings, investment, financial advice, tax-free savings, annuity, advisory, pensions and so on – that you want to promote. Then we can set about optimising those words so the search engines direct potential customers to your site.
Target customers need to be able to find you on-line, so you want your website to appear at or near the top of search engine rankings when anyone enters one of those keywords into Google. Most people won’t even bother to look beyond the first page of search results, so it’s vital your firm appears in the first few results of a Google search for “independent financial advisers”. We know how to achieve that all-important ranking for your IFA platform, with the right meta-tags, content and web design.
We’ll make sure you can exploit all the opportunities offered by social media. As an IFA, you do not need to know that Instagram is replacing Facebook as the social network of choice for today’s youth. We make it our job to stay on top of such matters. We can set up and run your IFA Twitter account, so you can generate as much traffic to your site as possible. If you decide you’d like a blog on your site, we can, of course, take care of that too. It’s a great way for you to share news and view on personal finance. Using a blog means your IFA business stands to rank higher in search engine rankings; it also means you can boost traffic by drawing more visitors to your site and engaging in debate with them.
You don’t need to worry if IFA marketing sounds like it might either be a chore, or too far outside your field of expertise. We’re skilled in giving you all the technical back-up you could ever need. There’s no need to be intimidated by frightening-looking pages of HTML code. In fact, you need never look at a page of HTML in your life if you don’t fancy the idea. We’ll provide you with a simple, user-friendly framework and content management system that keeps you in control of your own website. Or, if you prefer, we can look after the site on your behalf. Either way, we make life simple for you when it comes to handling your IFA marketing.